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Keeping Your Social Media Strategy Professional

For those of us that have Twitter and Facebook accounts it can be a difficult task to determine how to keep things professional if your main focus is to build a strong business network. Even if you...

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Social Networking with Purpose!!

As social media is becoming more popular with very different types of people, from the smallest village to the most modern city, having your own social network as a business or as a professional, makes...

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Tracking Your SEO Campaigns Just Got Easier

I remember pulling my hair out trying to put a 500-piece jigsaw puzzle together when I was a kid. Now that I’m an SEO professional, it seems like sometimes I can have just as many loose ends to piece...

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The How and Why of Social Media

Social media is the latest buzzword around the net. Every weekend I come across a new social media tool, website, or service. I spent this past weekend sorting out my social media campaigns, and to be...

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15 Exceptional Examples of Google+ Pages

There are lots of online lists talking about the “best Google+ pages”. The problem with most of those lists is that there is no specific standard for determining what made those pages the best. The...

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Using Facebook to Grow Your Business

Started as a way for its founder Mark Zucherburg to connect with friends at Harvard, Facebook has exploded to over 200 million users and growing each day. Facebook is a great way to stay in touch with...

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Step 5: Connecting

Finally, your ongoing presence in the social universe connects personally with your growing audience. Pushing information outbound is the first step. This process creates what I referred to as Inbound...

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Step 3: Listening

Step three in the five-step process that leverages social media for business is listening to your tribe, and adjusting your methods. Listening occurs through feedback tools that measure and rank your...

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Part 2: How and Why of Social Media

Broadcasting into the Social Universe Part One in this series started describing the social media universe in smaller, bite-sized chunks. Creating content is a relatively simple step and most...

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The Olympics Have Arrived on the Internet

Spoilers aside, the Internet has changed the way we watch the Olympics. The International Olympic Committee has actually called the 2012 Games the Social Media Olympics. In fact, the Committee created...

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